How to Find a Publisher for Your Indie Game

I spent more than 7 years at Armor Games Studios helping build and operate their publishing wing. In that time I had the opportunity to be involved in every aspect of game publishing, from finding the right developers and games to supporting them years after launch... and everything in between.

And while every team, project, and relationship is unique there are some commonalities among them.

If you're an indie game developer seeking a publisher, this 5-part video series will break down the major components of that process for you.

  1. Crafting Your Intro Email: Cold emailing is hard enough as it is, but if you're blind to the process that follows (as many developers are) Part 1 - How to Email Publishers will get you started on the right path.
  2. Crafting Your Pitch Deck: Most publishers will expect a pitch deck that outlines your team and project as well as your needs and expectations of a publisher. Part 2 - Creating the Pitch Deck for Your Indie Game breaks down the wonderful pitch deck from a game we published at Armor, Bear & Breakfast.
  3. Is My Game Ready to Pitch? It can be tough to determine when your game is ready to show to publishers. Worse still, a draining bank account or other external factors can push you into this phase sooner than you'd like. Part 3 - When is Your Game Ready to Pitch to Publishers will help you understand the different stages at which one might start pitching and how they differ.
  4. Your First Call with a Publisher: We'll cover what you should bring to this call and what you can expect from a publisher. It's easy to feel like the publisher is holding all the cards. Part 4 - Your First Conversation With a Game Publisher will help level the playing field.
  5. Negotiations: Once the publisher makes an offer, it's on you to review the deal and make a counter offer. Though every agreement is unique to you and your game, Part 5 - Negotiating with Game Publishers looks into some of the most common and critical points that will likely come up during this process.

If you don't find what you're looking for in these videos, consider checking out my YouTube channel for more or have a look at some of the services I offer to indies for more 1:1 assistance.

As always, please be kind to yourself. And be kind to others. - Sean